The event took place in Antalya, Turkey from May 15th to May 21st. Beauty specialists from around the world, including brow artists, make-up artists, and lamimakers, gathered to participate in beauty championships, conferences, workshops, and networking opportunities. The event was held at the luxurious 5-star BOSPHORUS SORGUN HOTEL.
ÉLAN Asia Show brought together top beauty specialists from various countries, such as Ukraine, Poland, Lithuania, Latvia, Estonia, Slovenia, Romania, Moldova, Bulgaria, Czech Republic, Montenegro, Greece, Italy, Germany, Belgium, the Netherlands, the United Kingdom, Finland, Georgia, Azerbaijan, Turkey, the United Arab Emirates, Israel, Japan, the USA, and Australia.
Participants competed in six championships for brow artists, make-up artists, and lamimakers, with a total prize fund of 20,000 euros. The winners received recognition and prizes from ÉLAN, the main sponsor, as well as from partner brands disAL and the International Association of Brow Artists. A special «KIDS MAKE-UP» championship allowed young beauty experts under the age of 12 to showcase their creativity and receive gifts for their participation.
The event also featured conferences and workshops where renowned speakers, champions, and trainers shared valuable insights. The MISS ÉLAN competition made its debut, with eleven finalists competing for the prestigious title. Thanks to the generosity of the jury's chairman, Anton Taranenko, Oleksandra Prokopchenko, the winner, was granted a full refund of her participation fee. The MISS ÉLAN event was exclusive to members of the International Association of Brow Artists, Make-up Artists, and Lamimakers.
BOSPHORUS SORGUN HOTEL provided a splendid venue for the event, offering participants access to a beautiful beach, multiple pools, a spa center, and «ultra all-inclusive» dining options.
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